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Frank is a great example of a professional consultant for any size American businesses of the 21st Century. Although Frank has worked successfully with large corporate business, his entrepreneurial style is greatly suited to provide creative but feasible solutions for the growth or even survival of today’s evolving business regardless of size.
During his years involved in economic development, Frank has consulted with over 400 business/start up endevors. Through years of experience and formal training, Frank has developed sound skills in the areas of financial analysis, marketing and sales, business environment scanning, strategic planning, business plan development and growth analysis. He specializes in cross cultural/international marketing and brand development. Currently Frank serves a small number of selected clients, consults with the Small Business Development Center at Wichita State University and teaches as an adjunct instructor at the College of Adult and Professional Studies at Friends University. Frank possesses a Bachelors degree in Business Administration and a Master of Science in Management.
Professional Skills and Accomplishments
- Progressive and comprehensive experience providing consulting services to business in the areas of administration, finance, marketing, sales, customer service and strategic planning.
- Successful experience developing marketing plans, positioning and marketing strategies for organizations reaching across different cultural and ethnic segments. Excellent market analysis skills coupled with sound strategy development to maximize market penetration in cross-cultural environments.
- Superior understanding of the acculturation process of Hispanics in the United States, including all subgroups: Mexican, Puerto Rican, Cuban, Central American, South American and Carribean. Maintains constant scanning of spending habits, preferences, motivators, values, demographic trends, media reach and penetration, etc. to provide clients with sound and accurate perspectives on how to reach Hispanics in the United States.
- Follows global events, trends and developments in political science, economics, and behavioral sciences.
- Development of sensible business plans that have helped more than a dozen clients to secure necessary financing — both from conventional and venture financing.
- Through sound strategic planning, Frank has helped redirect several local businesses away from declining trends and towards new competencies that spur new and sustainable growth.
- By using creative and innovative marketing techniques Frank has been able to successfully address the concerns of local manufacturers and help them resolve problems such as: shrinking margins, loss of shelf space, and increasing marketing and distribution costs.
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